Full Moon Midwifery

Deliverables

  • Web Design

Client

Full Moon Midwifery

Year

2025

Full Moon Midwifery, serving families in Washington and Idaho,  is dedicated to providing personalized, holistic maternity care. Recognizing the need for a more effective online presence, they sought to enhance their website to better reflect their mission and services.

Client Background

Full Moon Midwifery offers comprehensive midwifery services, including prenatal care, labor and delivery support, and postpartum assistance. Their commitment to empowering families with informed and compassionate care is central to their practice.

The Challenge

The existing website faced several issues:

  • Outdated Design: The visual aesthetics did not align with the warm and professional image of Full Moon Midwifery.
  • Poor Performance: Slow load times and navigation difficulties hindered user experience.
  • Lack of Clear Information: Essential details about services, FAQs, and contact information were not easily accessible.

The Process

  1. Assessment and Planning: Conducted a thorough analysis of the existing website to identify areas needing improvement. Collaborated with Full Moon Midwifery to understand their goals and the message they wished to convey.
  2. Design Refresh: Developed a modern, user-friendly design that embodies the essence of Full Moon Midwifery. Incorporated soothing colors and imagery to create an inviting atmosphere.
  3. Content Optimization: Reorganized and updated content to clearly outline services, introduce the midwives, and provide answers to frequently asked questions. Ensured that information was presented in a concise and engaging manner.
  4. Performance Enhancement: Implemented technical improvements to reduce load times and enhance overall site responsiveness, providing a seamless experience for visitors.

The Results

  • Enhanced User Experience: Visitors can easily navigate through well-structured pages to find pertinent information about services and care options.
  • Improved Aesthetics: The updated design reflects the compassionate and professional nature of Full Moon Midwifery, strengthening brand identity.
  • Increased Engagement: Clear calls to action encourage potential clients to schedule consultations, fostering stronger connections with the community.